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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q68-Q73):

NEW QUESTION # 68
What are the similarities between Automation Studio and Journey Builder?

A. Ability to define an email send
B. Have duration plus wait activity (look for answers that start with JB or AS)
C. Fire an event from Automation Studio to Journey Builder

Answer: A,B,C

NEW QUESTION # 69
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

A. User device data is unavailable in Contact Builder for up to 24 hours.
B. Newly registered users will create additional Contacts in Marketing Cloud.
C. All mobile app users will create additional Contacts in Marketing Cloud.
D. Existing users will create additional Contacts in Marketing Cloud.

Answer: A

NEW QUESTION # 70
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to theuser.
What should be recommended?

A. Google Analytics 360
B. Advertising Studio
C. Einstein Engagement Scoring
D. Mobile Studio

Answer: B

Explanation:
Explanation
Advertising Studio is a tool that allows marketers to create and manage advertising campaigns across various channels, such as display, social, and search. It can also leverage Marketing Cloud data and segments to target or suppress audiences based on their engagement behavior.
References:https://help.salesforce.com/s/articleView?id=sf.mc_as_advertising_studio_overview.htm&type=5

NEW QUESTION # 71
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?

A. Use personalization strings created by selecting the data extension.
B. Use AMPscript variables created from each field in the data extension.
C. Use Guide Template Language created for each field in the data extension.
D. Use Dynamic Content rules to select a content area for each subscriber.

Answer: A

Explanation:
Comprehensive and Detailed Explanation:
The correct answer is A - Use personalization strings created by selecting the data extension.
* Personalization strings allow you to insert field values (like WarehouseID) into URLs, email content, or tracking links easily without needing any AMPscript or coding.
* When selecting the sendable Data Extension, the personalization strings are automatically made available based on its fields.
# Why others are wrong:
* B: AMPscript would require custom scripting, which the customer wants to avoid.
* C: Dynamic Content is for content variation, not URL parameter tracking.
* D: Guide Template Language (GTL) is used in CloudPages and Email Templates but would be unnecessarily complex for this task.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Personalization Strings in Content Builder:
"When you send using a data extension, you can use personalization strings based on field names to dynamically populate emails and tracking parameters." (Source: https://help.salesforce.com/s/articleView?id=sf.mc_es_personalization_strings.htm)

NEW QUESTION # 72
A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers

A. Why do they require 10 years of historical data in Marketing Cloud?
B. How many API calls are included in their License?
C. Does their License include the Large Data Extensions feature?
D. Does their License include support for REST APIs?

Answer: A,D

NEW QUESTION # 73
......

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